Local beef producers make debut on national TV

Guyra beef producers Bill and Jacqui Mitchell have leapt from the paddock to the green room to appear on behalf of Coles in content pieces created specifically for Channel 7’s My Kitchen Rules on Tuesday March 17.

Bill and Jacqui from Glenbrook Pastoral Company, who produce grass-fed beef for Coles, were among 12 outstanding Coles suppliers approached to appear on behalf of Coles in the top rating television program.

As Coles suppliers who have supplied the supermarket with beef for four years, Bill and Jacqui run 2000 cattle on their property and recently began supplying cattle for Coles’ new grass-fed beef range, GRAZE.

Coles General Manager of Meat, Allister Watson, said Coles was pleased to support Bill and Jacqui’s appearance on My Kitchen Rules because of his commitment to quality beef.

“Coles source products directly from hundreds of beef producers across Australia. Highlighting their great products to a national audience through My Kitchen Rules is another way we can celebrate local suppliers as well as the great food grown on family farms,” he said.

“We were delighted to nominate Bill and Jacqui on behalf of Coles in My Kitchen Rules and, in doing so, shine the national spotlight on such an innovative NSW business that produces high-quality grass-fed beef.”

“NSW producers such as the Mitchell family are vital in ensuring Australians have excellent fresh local food to buy at Coles. It’s our belief in companies like Glenbrook Pastoral Company which drives our efforts to source Australian-grown food whenever and wherever possible.”

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